Welcome to EGG! A division of Fine Lines. Fresh lines hatch here.


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About Butter & Me

The Brand

At butter & me, we strongly believe that everyone deserves clean beauty, and all of us can enjoy using products that are simple in ingredients yet effective and efficient in giving us beautiful results like glowing, healthy skin.


Less is More

In line with our tagline (“minimalist artisan selfcare”), butter & me practices the minimalist approach with the idea of “less is more”. Our plant-based products are derived from no more than five core ingredients in each product. Our products are also total-body and all-purpose; giving you the convenience of easy application from top to toe while you indulge in selfcare with butter & me.

Furthermore, zero waste packaging is part of our philosophy in practicing sustainability. We are also free of plastic usage: all of our products use 100% recyclable or biodegradable packaging and 100% post-consumer recycled shipping materials. Designed to be travel-friendly, butter & me products are easy to carry around and convenient for your on-the-go lifestyle.

When you choose to use Butter & Me, you get all the nourishing power from natural sources created with an artisan touch, curated mindfully without the negative effects of harmful chemicals. We are here to keep it simple and natural, and get you started.

The Founder


I have always been interested in homemade selfcare products and that interest has blossomed into something more passionate since 2013 when I was seeking out effective and natural solutions in helping out my husband, Yik who has eczema.

As I was being more mindful and discerning of the type of bath and body products I was using, I found out that there was a long list of ingredients in them that were just fillers and that only a very small percentage of active ingredient(s) were in them. It was a moment of self-realization; discovering that as a woman, I was using endless products targeting specific parts of my body and throwing away more plastic containers than I would care for.

I resolved to be better, do better, and that is why I embarked on embracing minimalism, particularly in my everyday lifestyle. Where I make it a personal goal to reduce the amount of products I use and to shift my focus to clean ingredients.

Starting butter & me is my way of sharing with you that minimalism can extend to how we take care of our body. I hope you'll join me on this journey, and together we can all be simply beautiful.

-Vivian Wong, Founder