Noodoll is an indie, London-based design brand born out of playful imagination and loving dedication - to product quality, customer happiness, and unique style. They're a little company with a big heart. Created in a small ethical factory and guaranteed to last a lifetime these are plushies with a difference, and they are designed to be loved. From toys to accessories to home decor, everything is designed with as much love and care as possible, with the mission of bringing a little happiness and joy to your everyday life.