A London-native of East and North African origins, Magma London's founder Kareem Rhouila amassed an impressive experience in musical arts prior to starting Magma London. His background in music, journalism and photography join a lifelong passion for art and design to create truly original products that will capture your imagination and inspire your senses.
Tales of Masai and Arab tribes inspired him to create Magma Rocks, ethically sourced from Tanzania – these porous rocks are complimented with unique fragrance blends that beautifully marry ancient heritage with contemporary trends.